Michael Duffy is currently operating Michael Duffy Creative, and is charged with creating and executing advertising concepts and brand identities through positioning, copy and line extension in all media.
It’s the latest chapter in 25 years as an in-house and freelance Copywriter, Strategist and Creative Director. And every day still feels new.
The elevator pitch: Distill a company’s “big picture” and communicate it in a clear, engaging and compelling style. It’s all about people and telling stories. Dogs and Disney, homes and hotels, and restaurants and retail have all benefited from his perspective and forward thinking.
Awards: Emmy, AAF/Best of the West, Silver Addy, Clio Finalist, Mobius Grand and New York Festivals Finalist.
In addition to advertising and public relations work, Michael has written screenplays and dabbles in stand-up comedy. He is an experientialist at heart who dives into campaigns and life. Practical people skills came through bartending and a gig as a cruise company tour guide. He’s bungee jumped, soloed a plane, skydived and crewed trans-oceanic yacht deliveries.
After spending two years in the University of California at San Diego’s engineering program, this right-left brain thinker switched and graduated with a Bachelor of Arts in Communications, and a minor in Science & Technology, Public Affairs.
Michael has also been published in AdAge and Sailing, and is a frequent guest lecturer and panel member on the topics of advertising, branding, marketing, creativity and copywriting.