If you don’t know where you’re going, why would your audience follow?
Your brand is who you are. It’s how you look and feel to your target market. And it’s the space you own in their hearts and minds. Waver from establishing a strong position that you can own in the beginning, or deviate from the standards you establish along the way, and you risk confusing and alienating your audience. Pretty soon there is no audience.
But let’s get non-serious. Or downright funny. As long as it’s you. And you can carry it through. Every company is different in some way. We’ll help you discover your way, in a process that’s exciting, accountable and will integrate with every step of your marketing, and your business.