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Try having a one-sided conversation with your friends, and see how that works out.

There’s a reason a lot of people don’t read. Because the writing isn’t good. It’s an afterthought, something to fill space, or a place to put all the stuff that wasn’t interesting enough. Most importantly, the writing isn’t about them, it’s about you.

Reward your audience for taking time and energy out of their day, and they’ll read.

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